Friday, August 29, 2014

Apple’s PR and communication strategies examined in in-depth profile

In an in-depth profile published this afternoon, well-connected blogger Mark Gurman has taken a comprehensive look inside Apple's public relations department as it currently exists and how it will transition heading into the future. The profile provides a detailed overview of Apple's PR strategies, starting with how they existed under the company's most recent PR chief Katie Cotton and late co-founder Steve Jobs.  Continue reading

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