Customers Will Soon Be Able to Interact with Businesses via WhatsApp

WhatsApp has struggled to monetize its service ever since it was launched. The initial $1/year fee didn't work out well, with the company ditching the option altogether. Now that Facebook owns WhatsApp, there could be some crucial changes coming to the instant messaging platform. According to a dedicated page on WhatsApp's website, the company is launching a pilot program, allowing businesses to interact with customers. Continue reading →