Apple launches ‘Change Everything’ iPad ad campaign with new website

In early 2016, Apple launched a new ad campaign for the iPhone 6 and iPhone 6 Plus, focusing on photos taken with the device's camera. Now, Apple has launched a brand new ad campaign, this time focused on the iPad. It's called "Change Everything," and Apple puts the spotlight on ways that people use applications on the tablet, and how those apps can change things in big ways. Some highlights are for small business and education, for example. The rest of the video, which is available to watch through the source link below, goes to outline other areas, including cooking, traveling and other areas. Once again, Apple has debuted an ad campaign that while obviously showing the product, at the same time not making the product itself the main selling point. This time around, the iPad is just one tool that provides access to many others, which all come together to change the way we do things. What do you think of the new ad campaign? [via Apple] Continue reading →

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